ATD: agency trading desk
An owned agency that handles programmatic buying for a media agency. Different from ITD that are indipendent from a Media Center.
SSP: Supply Side platform
Software platform that allows publishers connect their inventory with ad exchanges, networks, and DSPs at the same time to sell impressions at their highest value in real time.
DSP: demand side platform
Platform that allows buyers to automate the purchase of display, video, mobile, and search ads.
DMP: Data management platform
Centralized management platform used by agencies, publishers, and brands helps manage first-party data and integrate it with third-party data to tie user information and activity together and optimize media buys.
RTB: Real time bidding
Inventory prices are decided in real-time trough an auction and advertiser or any buyer can partecipate.
PA: Private Auction
A Private auction is very similar to an open auction, except publishers restrict participation to selected advertisers only.
PD: Preferred Deal
Preferred Deals is a feature that allows sellers to offer inventory to buyers at a negotiated fixed price, before the inventory is made available to other buyers in the Open Auction
PG: programmatic guaranteed
Sellers and buyers negotiate a deal with a set price and run date. This is completed outside of an auction.
ExMarketPlace is a highly dynamic agency, with an active presence in many countries. With the new office in Dubai, we are a true international network for the global marketplace. Our team of marketing experts build tailored digital media solutions in over 25 different operations categories, drawing on their experience, expertise and proven success in this field.
ExMarketPlace develops online media campaigns through a number of digital media solutions. By employing highly targeted leads to specific markets and niches, we are able to offer an online media campaign to bring the client maximum ROI.
ExMarketPlace is at the forefront of media technology and we provide an excellent and unique interface with a network of highly specific and researched sites that deliver immediate results and impact for the client.
ExMarketPlace is a dynamic forward thinking company that works with the most enthusiastic professionals in the business. We are constantly searching for talented individuals who share the philosophy of our company.