Google ADX

Native, is it good or bad? Is it Valuable or not?

When talking about Native our mind goes immediatelly to general AdNetworks like Taboola, OutBrain, RevContent or vertical like Dianomi and Native RPM but this is wrong. They are AdNetworks and they use technologies to obtain the best performance. the concept "Native" must drive our attention to the style, the look&feel or in the end the perception we have of a specific element. In the current era, everything should be Native and it shouldn't generate rumors. When a publisher is going to release an update, 99% of the time, it will be in continuity with the previous version. To build loyalty, each situation must affirm itself and for this reason some static aspects are needed to increase recognizability. Native is directly linked to the environment; an app developer wil consider the same colors and fonts, as well as a publishing company does. The Ads must reflect the same philosophy and this is the real value of Native Advertising.

Google Native

When we move the attention to the perception of Native elements (but mainly native Ad-units) we see that many companies provide just widgets without any correlation with the webpages in terms of style. In this specific point Google creates its business because Native Ads for Google means the possibility to create your custom Ad. Combining Google AdManager and AdExchange, ExMarketPlace can create dedicated ads considering fonts, sizes, colors and all the other aspects of each site/app. This strategy is fundamental to increase the performance of the ads and reduce the disruptive ads towards users. But then, what about contextualization of those ads? What about targeting strategies? The Technology behind the real Native advertising, is coming from Google, providing: a) Native Video ads, b) Native app ads, c) Native banner ads. These Ad-Types are optimized by the Google technology which is symptom of reliability and performance

Google ADX

Our mission is to become a worldwide leading digital media agency.

ExMarketPlace is a highly dynamic agency, with an active presence in many countries. With the new office in Dubai, we are a true international network for the global marketplace. Our team of marketing experts build tailored digital media solutions in over 25 different operations categories, drawing on their experience, expertise and proven success in this field.

ExMarketPlace develops online media campaigns through a number of digital media solutions. By employing highly targeted leads to specific markets and niches, we are able to offer an online media campaign to bring the client maximum ROI.
ExMarketPlace is at the forefront of media technology and we provide an excellent and unique interface with a network of highly specific and researched sites that deliver immediate results and impact for the client.


ExMarketPlace is a dynamic forward thinking company that works with the most enthusiastic professionals in the business. We are constantly searching for talented individuals who share the philosophy of our company.